mr-tim-wood-G-I-DREAM-brand-identity-design-dietitans-01.png
mr-tim-wood-G-I-DREAM-brand-identity-design-dietitans-02.png
mr-tim-wood-G-I-DREAM-brand-identity-design-dietitans-03.png
mr-tim-wood-G-I-DREAM-brand-identity-design-dietitans-04.png
mr-tim-wood-G-I-DREAM-brand-identity-design-dietitans-05.png
mr-tim-wood-G-I-DREAM-brand-identity-design-dietitans-06.png
mr-tim-wood-G-I-DREAM-brand-identity-design-dietitans-08.png
mr-tim-wood-G-I-DREAM-brand-identity-design-dietitans-09.png

GI DREAM

Building a global brand and identity for Gastrointestinal Dietitians for Research, Education, Advocacy and Mentoring.

The challenge:
GI DREAM began with a powerful purpose, to unite Gastrointestinal Dietitians globally through Research, Education, Advocacy, and Mentoring – yet lacked recognition, clarity, and visibility. The challenge was that few knew who or what GI DREAM represented. The brand needed to capture the dual meaning of “G.I.” and “DREAM,” articulate its values, and position itself for a global audience. A logo alone could not communicate this depth. The solution required a complete brand ecosystem and strategic messaging framework that reflected the organisation’s vision and purpose.

The aim:
To create a professional, globally recognisable brand identity that represents Gastrointestinal Dietitians for Research, Education, Advocacy and Mentoring. The goal was to establish GI DREAM as the leading global network advancing excellence in gastrointestinal dietetics, while embodying the organisation’s strategic vision: to inspire and empower a connected community of dietitians driving positive outcomes in gut health through knowledge, collaboration, and innovation – GI DREAM Strategic Plan 2025-2027

The approach delivered:
The brand framework and creative development ensured that the logo and identity:

  • Reflected the four pillars of the organisation – Research, Education, Advocacy, and Mentoring – through interconnected, network-inspired design motifs.

  • Balanced scientific credibility with warmth and humanity, making it accessible to both professionals and the public.

  • Visually symbolised connection, collaboration, and the digestive system through iconography and flowing continuous-line illustrations.

  • Created a cohesive brand language that aligns with the 2025–2027 Strategic Plan priorities, including global collaboration, visibility, and impact.

  • Positioned GI DREAM for expansion into digital learning, partnerships, and advocacy initiatives on an international scale.

Items delivered:
Creative strategy, logo and symbol design, visual identity system, digital and social assets, and a rollout toolkit aligned with the 2025–2027 Strategic Plan.

Previous

Lexus Melbourne Cup
Next

South32